Next Dimension – Tourism Development, Marketing & PR

Next Dimension Tourism Marketing & PR

Dimension Display is celebrating its 30th year of serving clients’ trade show needs. Trade show exhibits, booths, banner stands, kiosks and more have been the cornerstone of our business as we have served small business owners to large corporations.

In addition to helping businesses stand out on the trade show floor we are proud to offer extra care and attention to many of our customers’ marketing and communications needs—especially our tourism clients—through Next Dimension Tourism Marketing & PR, our boutique agency division.

Tourism experience and expertise

Assessing a destination’s products and experiences, identifying gaps, recommending organizational frameworks, developing effective issue-driven tourism strategies and providing trade and media representation – this is what we do.

Our team has more than 40 years of collective experience in business, with more than 30 years in tourism. Many of these years involved working with provincial tourism boards, tourism associations, rural communities and Indigenous experience providers.

We have a complementary team that collaborates to see the big picture and identify issues, moving effectively to outline strategic elements, build key relationships and outline an in-depth plan that identifies priorities and deliverables against established timelines.

We have provided display, marketing and strategic solutions for private sector business and corporations, nonprofits, lodges, hotels, destinations and we were the marketing agency of record for Nunavut Tourism for six years.

Although product development, marketing and sales are important to organizations and destinations, it is the building of a strong organizational foundation that ultimately will make or break the effectiveness of a newly created tourism organization. Next Dimension Tourism Marketing & PR has experience guiding and working with newly formed nonprofits, committees and businesses.

The Team

The Next Dimension PR team has international tourism industry experience and contacts with travel media, travel trade, elite travel planners, operators, DMOs, tourism consultants, and adventure operators. Together, the team has activated and attended an endless roster of industry association conferences, marketplaces, and trade shows.

Rick Kemp—Prior to acquiring and leading Dimension Display, Rick worked as an independent tourism consultant and was the Director of Marketing & Communication with Churchill Wild for four years, promoting and developing Arctic tourism products (polar bear safaris, adventure/eco-tourism). His responsibilities included overseeing marketing for Webbers Lodges, which offers a full slate of fishing & hunting experiences. Rick has consulted on tourism marketing, development, strategic planning and various other projects.

Mark Clarke—Before teaching tourism marketing at the University of Manitoba, Mark has also developed and executed marketing strategies for fish/hunt, bird watching, canoe/kayak, welcoming new Canadians and Indigenous tourism niche markets with Travel Manitoba. As a trade show exhibitor, Mark has worked over 100 shows and specializes in helping clients achieve maximum trade show results.

Cathy Senecal – Before working with clients on content marketing strategies, Senecal managed the global media relations strategy at Travel Manitoba for 14 years. Her team reached billions of consumers and earned editorial worth millions in North America, Germany and the U.K., enhancing the reputation of tourism partners and driving partner sales. Cathy embraces digital public relations and stays on top of trends in content and social marketing, reputation and brand management. 

We’d love to help you attract more visitors and to get your destination in front of more potential travellers! Call us at 204-943-7551, email or contact us through our online portal.